Rosemary is a behavioural scientist working primarily in public health and healthcare and is a specialist in Sexual and Reproductive Health and Rights. She leads qualitative and participatory research and behaviour change design across contexts and topics, ultimately aiming to help understand deep drivers of human behaviour and help facilitate impactful change. Some projects she has run include facilitating the adoption of modern methods of family planning in Northern Nigeria, improving pain management during surgical abortions through the NHS, and supporting HIV prevention among women in the USA.